Online recruitment is growing fast and it’s not stopping; 93% of recruiters use or plan to use social to support their recruiting efforts (Jobvite, 2014). If developing a professional online profile has not been a priority in your job search, make it one now! This post will consist of the steps I believe are essential for developing an authentic professional online profile.
Firstly, set up a profile on a professional job/career site. They appear when your name is googled (figure 2 shows my example) and highlight your key attributes and achievements. With nearly 80% of employers using this tool for researching applicants (Parcells, 2014) having one is crucial.
Al Gomez’s article highlights 5 best job sites to have a profile on.
Second, be authentic! It is easy to get lost editing our online profiles to what we believe is attractive to employers. Studies have shown that being authentic links to our well being (Mengers, 2014) and I agree – why attract an organisation which carries values you do not believe in? It is also important to remember that employers can easily spot a lie when they interview you, so keep it real!
In the TEDtalk below Ledbetter tells her story highlighting that “others will get along with you more easily if they see your human side”.
Step three – stand out from the crowd! Everyone has a Linkedin so why not put more on the table, why not start a blog? This article from TheEmployable highlights how blogging may help you get a job.
Story time: I met a marketing intern last week, she said she had applied to her role with no work experience but was able to showcase her creativity and digital intelligence through her blog and impressed her employer.
But how authentic is too authentic? Sometimes our opinions differ highly to others and may be inappropriate or hurtful. Whether it is your personal or professional profile it is important to avoid publishing content which may harm your reputation or the reputation of your employer. The infographic below showcases 6 people who got fired due to their tweets.
Last but not least – update, update, update! To get the most of your professional online profile it is important that your information is updated (e.g. new qualifications and work experience). Keeping your profile up to date shows you’re organised which is a valuable trait to have.
Jobvite. (2014). 2014 social recruiting survey. [online] Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf [Accessed 7 Mar. 2017].
Love, D. (2011). 13 People Who Got Fired For Tweeting. [online] Business Insider. Available at: http://www.businessinsider.com/twitter-fired-2011-5?IR=T#dont-tweet-bad-things-about-your-potential-employer-1 [Accessed 10 Mar. 2017].
Mengers, A. (2014). e Bene ts of Being Yourself: An Examination of Authenticity, Uniqueness, and Well-Being. [online] Repository.upenn.edu. Available at: http://repository.upenn.edu/cgi/viewcontent.cgi?article=1064&context=mapp_capstone [Accessed 9 Mar. 2017].
Parcells, N. (2014). How to Create a Killer Online Professional Profile. [Blog] Available at: https://www.looksharp.com/blog/how-to-create-a-killer-online-professional-profile [Accessed 8 Mar. 2017].
Ronson, J. (2015). How One Stupid Tweet Blew Up Justine Sacco’s Life. [online] Nytimes.com. Available at: https://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=3 [Accessed 10 Mar. 2017].